Many users opposed this shift in policy and it was believed to contradict the "body positive space that was instrumental in building community and exploring identities". As thousands of blogs featured this type of content, it led to them all being shut down. After all, when Tumblr was in its heyday (around 2012 to 2015), Instagram was in its infancy and Twitter was still building momentum.īut, when the social media platform decided to ban mature content on its platform, there was a sudden and dramatic decrease in usage.
There was no need for users to have different profiles on a multitude of social networks.
And the all-encompassing nature of the platform was part of its allure. Whether you were looking for community, lovelorn quotes, aesthetically pleasing images, memes or gifs of your favourite stars - you could find everything on Tumblr. What happened to Tumblr in the first place?Īt its peak, Tumblr was the place to be. Nevertheless, what was the reason users migrated away from this platform and is Tumblr really making a comeback? And this opens up an interesting conversation on how social media can influence pop culture and vice versa.īut as these things usually go, there came a point when users somewhat forgot about using Tumblr, and platforms like Instagram, Twitter and Snapchat were all the rage. Just think of how many people were dying to achieve the 'Tumblr' look. In its prime, Tumblr wasn't just a social networking platform. Imagine it's the 2010s you're listening to Lana del Rey's Summertime Sadness and you're scrolling through everyone’s favourite microblogging site Tumblr.
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